CONCEPTUAL DESIGN +
BRAND IDENTITY +
STRATEGIC TARGETING
WEI IS A PASSIONATE MULTI-DISCIPLINARY DESIGNER, WORKING ACROSS BRANDING, PRINT, DIGITAL, ILLUSTRATION AND PHOTOGRAPHY. OVER THE YEARS HE HAD ASSISTED CLIENTS IN STRATEGICALLY CREATING COUNTLESS SUCCESSFUL MARKETING CAMPAIGNS BY INCORPORATING STRONG CONCEPTUAL CREATIVE WITH IMPACTFUL VISUAL IDENTITIES.WEI’S CREATIVE EXPERIENCES SPANNED ACROSS WIDE RANGE OF INDUSTRIES AND CATERED FOR CLIENTS FROM VARIOUS COUNTRIES INCLUDING AUSTRALIA, CANADA, HONG KONG, MALAYSIA AND SINGAPORE.
Born in Georgetown, Penang into a third generation Hokkien family, Wei spent his childhood and adolescence discovering the riches of the architecture, arts and foods of this world heritage listed island. This 18th century trade port influenced by eastern traders and western explorers was the perfect backdrop for Wei’s creative inspiration.
Wei would later take his talents to supervising the design, branding and campaigning of Mulpha’s Leisure Farm, a prestigious award-winning master-planed community in Iskandar Malaysia, the largest urban integrated development in South East Asia, which is designed to capitalise on its synergies with the neighbouring Singapore.
Wei relocated to Sydney in 2006. He went on to become a prominent designer in Australia’s booming real estate market, having won numerous national awards for his design, art direction and photography in projects such as Main Drive Kew, DNA Camperdown and Mezzo Glebe. Wei is also an avid painter in his spare time, and has a passion for interior styling and landscaping.
